Sales and Marketing
Want to drive sales growth and create compelling marketing strategies? From sales techniques and customer relationship management to digital marketing and brand development, our Sales and Marketing course can set you on the path to success.
Accredited by IAB and Qualifi, this course covers sales strategy, market research, consumer behaviour, digital marketing, branding, and public relations.
With expert tutoring and industry-relevant content, this programme deepens your understanding of the modern sales and marketing landscape. As the industry evolves, this qualification equips you with the skills needed for high-level marketing careers in a competitive market.
The Level 4 and Level 5 diplomas are equivalent to the first two years of an undergraduate degree, allowing students to progress to the final year of a bachelor’s degree at a UK university.
- Start date: Anytime
- Location: Online
- Study pace: Flexible
- Qualifications:
- Level 4 IAB Diploma in Sales and Marketing (120 credits)
- Level 5 Qualifi Diploma in Business Management (120 credits)
- Level 4 & 5 Combined Diploma (240 credits)
- Assessment: Online written assignments
- Includes: 1-2-1 tutor support, all course materials, and more
- Ofqual Accreditation:
- Level 4 Diploma in Sales and Marketing – 610/3126/4
- Level 5 Diploma in Business Management – 601/6049/4
Students on our Sales and Marketing course can complete a:
- Level 4 (120 credits) Diploma in Sales and Marketing
- Level 5 (120 credits) Diploma in Business Management
- Combined Level 4 & 5 (240 credits) Diploma for a streamlined pathway to university
- The course is 100% online and flexible—start anytime
- Each module (Level 4 & 5) consists of 40 hours of guided learning, plus additional 30-50 hours of optional study materials
- Assessments:
- 10 written assignments at Level 4
- 6 written assignments at Level 5
- Assignments are approximately 2,000-3,000 words each
- Once you’ve successfully completed the course, you’ll receive an IAB and Qualifi diploma and will have the opportunity to progress onto the final year of a university degree
During the programme, you’ll have access to:
🔹 1-2-1 tutor support and webinars
🔹 Social learning forums
🔹 Additional learning materials
This program is ideal for aspiring entrepreneurs and business leaders, covering everything from business planning, securing funding, and managing teams to marketing, strategic growth, and innovation. Accredited by Qualifi, the course provides essential entrepreneurial and management skills for success in a competitive business environment.
The Level 4 Diploma includes 10 written assignments, while the Level 5 Diploma includes 6 written assignments. Each assignment is approximately 2,000-3,000 words and evaluates both theoretical knowledge and practical applications.
- Level 4 Diploma: Minimum age 18 with 2 A-levels (or equivalent).
- Level 4 Diploma: Minimum age 18 with 2 A-levels (or equivalent).
- Level 5 Diploma: Must have completed the Level 4 Diploma in Sales and Marketing or an equivalent qualification.
- The Business Environment – Learn how organisations operate in different market conditions
- Customers and Customer Service – Explore consumer decision-making and customer relationship management
- Marketing Mix – Understand product, price, place, and promotion strategies
- Marketing and Sales Planning – Develop strategies for achieving sales and marketing goals
- IT in Business – Learn how technology is used for competitive advantage in marketing
- Managing and Using Marketing – Discover marketing fundamentals for organisational success
- Customers and Their Needs – Learn how businesses identify and satisfy customer needs
- E-Marketing Communications – Explore the role of digital marketing and online communications
- High-Performance Sales – Develop sales techniques and strategies for business growth
- Marketing Strategy – Learn how organisations assess opportunities and develop effective marketing plans
- The Entrepreneurial Manager – Develop skills for business leadership and entrepreneurship
- Organisation Structures – Explore different organisational models and their impact
- Practical Accounting Analysis – Learn financial analysis techniques for decision-making
- Business Planning and Goal Setting – Understand strategic planning in business
- Politics and Business – Examine how government policies affect business and marketing
- Business Law – Learn the legal aspects of managing a business
- Managing in Today’s World – Understand governance, ethics, and corporate responsibility
- Performance Management – Learn techniques for improving team and business performance
- Marketing and Sales Planning – Develop and implement marketing strategies
- Quantitative Skills – Apply data analysis in sales and marketing
Once you’ve completed the Level 4 & 5 Sales and Marketing diploma, you can progress to the final year of a bachelor’s degree at various UK universities.
University Top-Up Options
Students can apply to any university offering a BA top-up and choose to study either online or on-campus.
Partner universities include:
- Coventry University – Business Management and Leadership BA (Hons), Marketing Management BA (Hons)
- University of Derby – BSc (Hons) Business and Management
- University of Hertfordshire – BA (Hons) Business Administration
- University of Bolton – BSc (Hons) Business with Finance (Top-up)
- Middlesex University – BA (Hons) Business Management (Marketing)
- Edinburgh Napier University – BA in Business Management, Business and Enterprise, or Sales Management
- University of Sunderland – BA (Hons) Business and Management
- University of Cumbria – BA (Hons) Global Business Management or International Business Management