CGI

  • +447932196206
  • info@cgi-ae.academy
  • CEL House, Westwood Way, Coventry, West Midlands, CV4 8HS
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Marketing Strategies and Planning

Marketing and Sales Courses with Outlines:

Marketing Strategies and Planning
  1. Strategic Marketing Planning
    Explores modern tools for anticipating market trends, tracking competitive forces, and developing comprehensive marketing strategies.
  2. Marketing Strategies in Competitive Markets
    Provides techniques for building strong marketing teams and gaining a competitive edge through strategic positioning.
  3. Service Marketing Strategies
    Focuses on the unique aspects of marketing services, including customer experience, branding, and value proposition development.
  4. Developing Marketing Strategies to Achieve Competitive Advantage
    Teaches methods for differentiation, positioning, and maintaining a sustainable advantage in competitive markets.
  5. Marketing Strategies in Economic Downturns
    Explores effective marketing approaches during recessions and economic crises, including budget optimization and customer retention techniques.
  6. Marketing and E-Sales in Light of Emerging Trends
    Covers digital marketing trends, e-commerce strategies, and adapting sales approaches to technological advancements.
Sales and Business Development
      1. The Art of Sales and Its Impact on Business Success
        Provides foundational sales principles, customer relationship management, and techniques for increasing sales performance.
      2. Developing Negotiation Skills for Sales Professionals
        Covers advanced negotiation tactics, objection handling, and methods for gaining customer trust and closing deals.
      3. Selling and Persuasion Skills
        Teaches psychological triggers, persuasion strategies, and effective communication skills for sales success.
      4. Sales and Distribution Management
        Explores distribution strategies, logistics, and optimizing supply chain channels for maximum profitability.
      5. Building Salespeople’s Skills
        Focuses on essential sales techniques, customer relationship-building, and effective sales closing strategies.
      6. After-Sales Services for Customer Retention
        Explores post-purchase engagement strategies to increase customer loyalty and drive repeat business.
Digital Marketing and Modern Sales Techniques
  1. Digital Marketing
    Provides an in-depth look into digital advertising, SEO, content marketing, and social media marketing techniques.
  2. Marketing with CRM Systems
    Covers customer relationship management (CRM) strategies, data-driven marketing, and automation techniques.
  3. Creative Marketing for Advertisements in Publications
    Teaches innovative approaches for print advertising, including design principles, messaging, and campaign optimization.
  4. Marketing and Selling in a Changing Business Environment
    Explores modern selling techniques, online customer engagement, and adapting to consumer behavior shifts.
  5. Using the Internet for Marketing and Advertising
    Teaches online branding strategies, pay-per-click advertising, and email marketing best practices.
  6. E-Commerce and Digital Selling
    Covers strategies for selling products and services online, optimizing conversion rates, and customer journey mapping.
Customer Relationship and Consumer Behavior
  1. Effective Marketing Management Through Modern Communication
    Explores customer engagement strategies, social media influence, and digital storytelling techniques.
  2. Skills for Handling Difficult Customers
    Teaches conflict resolution, emotional intelligence, and strategies for turning dissatisfied customers into loyal clients.
  3. Consumer Behavior and Market Trends
    Focuses on psychological and emotional factors affecting purchasing decisions and marketing strategies to influence them.
  4. Marketing Intelligence: Dimensions, Themes, and Applications
    Explores data analytics, customer insights, and leveraging market intelligence for strategic decision-making.
  5. Advanced Consumer Insights for Marketers
    Teaches customer segmentation, predictive analytics, and behavioral targeting for personalized marketing strategies.
Pricing, Advertising, and Promotion
  1. Pricing and Profit Management for Marketing Managers
    Explores competitive pricing models, revenue optimization, and profit-driven marketing strategies.
  2. Advertising and Promotion Strategies
    Teaches traditional and digital advertising methods, brand positioning, and media planning techniques.
  3. Optimal Use of Media for Marketing and Sales Activation
    Covers integrated marketing communication, public relations, and leveraging media for brand growth.
  4. Promotional Strategies and Sales Growth
    Focuses on promotional campaign design, discount pricing, and increasing customer engagement through targeted promotions.
Market Research and Analytics
  1. Marketing Research Preparation and Execution
    Covers data collection methodologies, customer surveys, and market segmentation analysis.
  2. Key Performance Indicators in Sales and Marketing
    Explores essential metrics for measuring marketing effectiveness, customer engagement, and return on investment (ROI).
  3. Methods for Conducting Market Studies and Research
    Teaches field market research, competitive analysis, and data-driven decision-making for marketers.
  4. Analyzing and Evaluating Sales and Marketing Strategies
    Covers analytical techniques for assessing sales performance and refining marketing approaches for maximum impact.