CGI

  • +447932196206
  • info@cgi-ae.academy
  • CEL House, Westwood Way, Coventry, West Midlands, CV4 8HS
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Digital Media Strategy and Planning

Digital and Social Media Courses with Outlines:

Digital Media Strategy and Planning
  1. Strategic Planning in Digital Media
    Develops strategic frameworks for digital media initiatives, content marketing, audience engagement, and performance tracking.
  2. Risk Management in Digital Media
    Explores techniques for identifying, assessing, and mitigating risks in digital communication, brand reputation, and cybersecurity.
  3. Media Planning
    Covers the fundamentals of media planning, campaign budgeting, audience targeting, and optimizing digital advertising performance.
  4. Modern Media Public Relations (E-PRO)
    Teaches digital PR strategies, influencer collaborations, crisis communication, and reputation management in online spaces.
Social Media and Digital Journalism
  1. Blogging and Digital Writing
    Provides writing techniques for engaging online audiences, structuring compelling content, and optimizing for search engines (SEO).
  2. Electronic and Digital Journalism
    Explores principles of digital reporting, news dissemination across online platforms, and ethical considerations in digital journalism.
  3. Mobile Journalism
    Focuses on using smartphones for content creation, live reporting, and social media storytelling in the modern media landscape.
  4. Skills for Employing Smartphone Applications in Journalism
    Covers mobile tools and applications for video editing, content creation, and field reporting for journalists and content creators.
  5. The Art of Journalism Release
    Teaches news writing, headline crafting, and structuring press releases for digital media outlets.
Crisis Communication and Media Relations
    1. Skills of Dealing with the Media in Crises and Disasters
      Provides strategies for managing media relations during emergencies, crafting effective press statements, and handling misinformation.
    2. The Art of Managing Media Campaigns in Elections
      Focuses on political campaign strategies, digital advertising, voter engagement tactics, and media influence in election coverage.
    3. Public Relations and Media Engagement Skills
      Covers effective communication techniques, networking, and managing brand representation across digital and traditional media.
    4. How to Deal with the Media
      Teaches media relations strategies, press conference management, and interview techniques for professionals and public figures.
    Media Spokesperson Training
    Prepares professionals for public speaking, press interviews, and delivering key messages confidently and persuasively.
Digital Media Technologies and Applications
  1. Modern Media Technologies and Applications
    Explores the latest advancements in media tech, including augmented reality (AR), virtual reality (VR), and AI-driven journalism.
  2. Digital Media and Social Media Specialization
    Covers key skills for managing digital media campaigns, creating viral content, and analyzing social media performance metrics.
  3. The Basics of Social Media Engagement
    Provides fundamental strategies for managing brand presence, increasing audience engagement, and handling online interactions effectively.
  4. Tactics for Influencer Marketing and Brand Collaboration
    Focuses on leveraging influencer partnerships, affiliate marketing, and social media endorsements for brand growth.
  5. Communication and Body Language in Digital Negotiations
    Explores effective digital communication strategies, negotiation techniques, and the impact of virtual body language on online interactions.
Cultural and Global Media Studies
    1. Global Media Organizations and Their Influence
      Examines the role of international media conglomerates, cross-border news dissemination, and the ethics of global media coverage.
    2. Communication and Cultural Formation in the Digital Age
      Explores the intersection of digital media, cultural narratives, and the evolution of online communities.
    3. The Role of Communication Technology in Cultural Engagement
      Focuses on how digital platforms facilitate cultural exchange, global conversations, and social impact movements.
    4. Visual, Audio, and Print Media Convergence
      Analyzes the blending of traditional and digital media formats, multimedia storytelling techniques, and transmedia content strategies.